Don’t let your preconceived notions about this industry get in the way of considering this as a business for you to own.  Instead, realize the stereotypes that exist are part of the reason BLACK DAWG is successful.

We turn the negative industry stereotypes to our advantage as we Wow the customers with our Expert Service and Professionalism. We can’t keep up with demand, so we’re looking for other Business Professionals to help service a broader market. It’s not what we do…it’s how we do it!

Why Own a BLACK DAWG SEALCOAT Franchise?

Huge Market

Take a look around. With very few exceptions, the vast majority of Driveways in Northern Climates are made of asphalt. Parking Lots are virtually all asphalt as well. It is, quite literally, an asphalt jungle out there! Now examine your own Driveway or any commercial Parking Lot. Unless it’s brand new, the asphalt will show hairline cracks, developing cracks and/or larger cracks and maybe some potholes. It's likely lost its deep, black color, too - a sure sign it needs maintenance. All asphalt surfaces eventually need our Service. The harsh reality is this - the moment asphalt is laid it begins to deteriorate. Professional Asphalt Maintenance can more than double the life of existing asphalt through proper Crack Sealing and Sealcoating. With the skyrocketing costs of asphalt raw materials, the need to maintain one’s Driveway or Parking Lot has grown exponentially. Customers are quickly learning maintenance is a wise investment.

Differentiation in the Marketplace

Critical to success with any business is the ability to differentiate from the competition. With our unforgettable logo, neat, uniformed technicians, state-of-the-art equipment and clean trucks, BLACK DAWG stands out from the crowd.

Maintenance is the Place to Be

The Home Services and Maintenance Sectors continue to shine in the current economy. While there are plenty of "exciting" new franchise concepts out there, few can match the potential for repeat business and sustained growth as that found in the asphalt maintenance industry.

Buy a Business - not a Job

Many franchise offerings and business opportunties represent nothing more than a way to buy yourself a job. There's nothing wrong with that, as long as you realize that's what you're getting yourself into. There is a definite need for that model and, in fact, our YELLOW DAWG STRIPING Franchise represents just that for some. But, the BLACK DAWG business model is designed around your role as Business Owner, not as a Sealcoat Technician. You run the business...your crews do the work. Your focus is to "Work ON your business, not IN it" (with acknowledgements to Michael Garber, Author of The E-Myth). By staying off the Service trucks, you can spend more time focusing on customer service, conducting sales calls and networking within your exclusive territory; all important elements of a successful service organization that often fall by the wayside when the owners try to do everything themselves.

Expanding Brand Network

With the 2009 launch of YELLOW DAWG STRIPING, our Line Striping Franchise and our 2010 release of BLUE DAWG POWER WASH you enjoy the benefits of broader brand awareness with your customers and the ability to expand your portfolio of services.  On the drawing board - BLACK DAWG PAVING.

Powerful Business Support Systems

We've designed our Franchise Business Support Systems around you and your Customers. We have a full-time Staff to answer your Toll-Free Calls for you - this frees you up to focus on running your business and it gives your Customers peace of mind and confidence they've found a contractor they can trust to answer the phone. We also serve as your On-Call Marketing and PR Firm. We manage several "top secret" strategies to get you listed on Page One of Google and help get you noticed in the marketplace. You couldn't possibly hire someone to answer your phone calls and manage your marketing for as little as we charge in royalties. And, speaking of royalties - they're some of the lowest around.

Going it Alone...and a Word About Franchise Fees and Royalties

You are probably asking yourself, "Why can't I do this alone?".  The short answer is - you can do it alone.  The fact is countless people enter this business every year...and countless exit as well.  Why do they fail?  Likely, some combination of the following - undercapitalized, weak business skills with no support system, economy in general, no brand power, poor advertising, understaffed.  It's easy to jump into this business...head to Home Depot and buy a squeegee.  Voila!  But, that's not the kind of contractor our customers are looking for.  They want a contractor they can trust with state-of-the-art equipment and the right business support systems to give them the customer experience they expect.  You really can't do all that alone without spending considerably more than what we charge to join our team.  What's the cost of a website that works, training and support from industry veterans with over 100 years' experience systemwide, marketing advice, marketing materials, ad slicks, PR, blogs, social media integration, etc., etc.?    

And, while we're on the subject of costs, let's look at royalties.  We charge 6% of Gross Sales.  If you're running the math and simply saying "I will lose 6% of my income to royalties", then you're not really using the right equation.   Here's the calculus you need to make - can you bring in the same total revenues without our brand, our training, our support, our ads, our marketing and our website?  If the answer is Yes, then you don't need us.  If you'll ask our franchise owners this question, you'll hear they are confident their sales are much stronger with our system than without.  And, we are performing tasks such as website upkeep, search engine optimization, search engine marketing, creation of ads, phone staff, etc. on their behalf at a fraction of what they would pay to accomplish the sametasks.  When you're doing the math, be certain you are making the right assumptions.    

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Jack Child and Olive, the Boss, were featured along with nine other entrepreneurs on Entrepreneur.com - "10 Branding Successes (and How They Did It)".  Click Here to view the article and learn some great tips from some very successful entrepreneurs. As the article says..."no matter what industry you're in, a strong identity will help you stand out with customers."

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